There are some people who believe that organic is a lifestyle choice. We see things differently and passionately believe organic is the only rational choice to maintain a sustainable and productive farming system, to preserve the essential diversity of the natural world and to ensure the quality of the foods we eat and the ingredients in other things such as beauty products.
There are lots of good reasons to support organic principles. Most have to do with promoting the health of people and the environment, now and in the future.
Organic farming methods recognize the complex and delicate balance of the natural world and aim to work with natural ecosystems rather than trying to dominate them.
By encouraging wildlife biodiversity to act as a natural pest control, and by building up the nutrients in the soil to grow strong, healthy crops, reliance on synthetic chemicals is avoided.
It all seems very obvious, but it is a sad fact that over the last 50 years mankind has largely lost sight of its connection with the land – intensive farming techniques have been responsible for the devastation of much of our wildlife’s habitat and the subsequent loss of species. While this has happened many people have either not known or not cared or simply not understood what the consequences of this devastation are.
The human impact is quite clear too as tens of thousands of new chemicals have been released into the environment, many of them known carcinogens. At the same time, even though living standards have improved, serious health conditions have increased.